El desarrollo de proyectos audiovisuales: adquisición y creación de formatos de entretenimiento

Enrique Guerrero

doi:10.15581/003.23.36249

Enrique Guerrero e-mail

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DOI: https://doi.org/10.15581/003.23.36249

How to Cite

Guerrero, E. (1). Development of audiovisual projects: acquisition and creation of entertainment formats. Communication & Society, 23(1), 237-274. https://doi.org/10.15581/003.23.36249

Authors

Enrique Guerrero e-mail

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Universidad de Navarra.

Abstract

602

The development of audiovisual projects, besides of being the first stage of the production process, stands out because the most important decision is taken at that moment: the type of content to be produced. The producer can choose between buying a successful international format or creating an original formula leaning on his own I+D+I team. This article presents a detailed analysis of the purchasing process of entertainment formats and the design of original projects. In both cases, this initial step should be understood as a creative process that requires a considerable investment in time and money, given that the product quality and its success depends on its right performance to a large extent.

Keywords

Production, Entertainment, Format, Television, Development, Audiovisual projets

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Vol 23 No 1 (2010)

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Articles

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