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Manuel Palencia-Lefler-Ors e-mail(Login required)


This investigation is result of a previous theoretical work presented in this magazine in 2009, the Music in the Advertising Communication. Now, the study of contents presents the result of a pioneering research of 2.346 television spots of different national Spanish channels in prime-time schedule. In Spain, 9 of 10 television spots include some kind of musical component in their final format, similar results to research done in different countries and different periods. However there are significant differences in the musical shape used to communicate the product, as well as in the styles and musical genders on which those musical shapes are based on and its relation with the kind of product or announcer.


Spanish TV advertising, Music, Advertising soundtrack


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