Academic Research on Advertising, Television and Children: Literature Review and State of the Art
Article Sidebar
131)
Main Article Content
Authors
Abstract
344
Keywords
References
ABEL, J. D., “The family and child television viewing", Journal of Marriage and the Family, 38 (2), 1976.
ACUFF, D. S., REIHER, R. H., What Kids Buy and Why: The Psychology of Marketing to Kids, Free Press, 1997.
ADLER, Richard, The Effects of television advertising on children: review and recommendations, D.C. Heath, Lexington, Mass., 1980.
ATKIN, CH., Effects of Television Advertising on Children-Parent Communication in Supermarket Breakfast Selection, Michigan State University, 1975.
___ , Effects of Television Advertising on Children-Survey of Children's and Mother's Responses to Television Commercials, Department of Communications, Michigan State University, 1974.
ATWOOD, L. E., "Perception of television program preferences among teenagers and their parents", Journal of Broadcasting, 12, 1968.
BANDURA, A., "Influence of models' reinforcement contingencies on the acquisition of imitative responses", Journal of Personality and Social Psychology, 1, 1965.
BANDURA, A., WALTERS, R. H., Social learning and personality development, Holt, Rinehart & Winston, Nueva York, 1963.
BOGART, L., The age of Television, 3º ed., Frederick Ungar Publishing, Nueva York, 1972.
BOWER, R. T., Television and the Public, Holt, Rinehart and Wilson, Inc., Nueva York,1973.
BREE, J., Los niños, el consumo y el marketing, Paidós, 1993.
BRUCKS, M., GOLDBERG, M. E., ARMSTRONG, G. M., "Children's cognitive responses to advertising", Advances in Consumer Research, 13, 1986. ,
BUTTER, E. J., POPOVICH, P.M., STACKHOUSE, R.H., GARNER R.K., "Discrimination of television programs and commercials by preschool children", Journal of Advertising Research, 2/21, abril 1981.
CARON, A., WARD, S., "Gift Decisions by Kids and Parents", Journal of Advertising Research, 15, 1975.
CHAFFEE, S. H., TIMS, A. R., "Interpersonal factors in adolescent television use", Journal of Social Issues, 32 (4), 1976.
CLARKE, P. (ed.), New Models for Communication Research, Sage, California, 1972.
COLLINS, W. A., WELLMAN, H., KENISTON, A. H., WESTBY, S., “Age-related aspects of comprehension and inference from a televised dramatic narrative", Child Development, 49, 1978.
COMSTOCK, G. (ed.), Public communications and behavior: Volume I, Academic Press, Nueva York, 1986.
DEL VECCHIO, G., Creating Ever-Cool: A Marketer's Guide to a Kid's Heart; Pelican Pub Co., 1997.
DIMMICK, J., "Family communication and TV program choice", Journalism Quarterly, 53 (4), 1976.
ESSERMAN, J., Television advertising and children: issues, research and findings, Child Service Research, Nueva York, 1981.
ESTEVE ZARAZAGA, J .M., Influencia de la publicidad en teletoisi6n sobre los niños: los anuncios de juguetes y las cartas de Reyes, Narcea, Madrid, 1983.
FLAVELL, J. H., PIAGET, J., CEVASCO, M. T. (tr.), La Psicología evolutiva de Jean Piaget, Paidós, Buenos Aires, 1982, p. 67.
FRIDERES, J. S., "Advertising, buying patterns and children", Journal of Advertising Research, Febrero 1973, nº 1, vol. 13.
GALTS, J. P., WHITE, M. A., "The Unhealthy Persuader: The Reinforcing Value of Television and Children's Purchase Influence Attemps at the Supermarket", Child Development, 47, 1976.
GARDINI DI PALO, E., GUALA, CH., I Bambini e la TV, Sagep Editrice, Genova, 1987.
GERSON, W. M., "Mass media socialization: Negro-White differences", Social Forces, 45, 1966.
GOLDBERG, E., "A Quasi-Experiment Assessing the Effectiveness of TV Advertising Directed to Children", Journal of Marketing Research, 27, 1990.
GOLDBERG, M. E., GORN, G. J., "Some Unintended Consequences of TV Advertising to Children", Journal of Consumer Research, 5, 1978.
GREENVERG, B. S., REEVES, B., "Children and the perceived reality of television", Journal of Social Issues, 32 (4), 1976.
GUNTER, B., FURNHAM, A., Children as Consumers, Buttenworth-Heinemann Medical, 1998.
HAMDI, A., Les effets de la publicite televisivee sur le compertement des enfants, Tesis doctoral, Facultad de Ciencias Económicas de Rennes, 1984.
HIMMELWEIT, H.T., OPPENHEIM, A.N., VINCE, P., Television and the child, Oxford University Press, Londres, 1958.
KAPFERER, J., L’enfant et la publicite, Dunod Communications, París, 1985.
KATZ, E., FOULKES, D., "Use of mass media as 'scape"', Public Opinion Quarterly, 26, 1962.
___ , "Uses and gratifications research", Public Opinion Quarterly, 37, 1962.
KLAPPER, J. T., "The effects of mass communication", Free Press, Nueva York, 1960.
KUNKEL, D., "Children's Television Advertising in the Multichannel Environment", Journal of Communication, 42 (3), 1992.
LANGBOURNE R. R., "Parent's and children shopping together", Journal of Advertising Research, Julio-Agosto 1993.
LESSER, G. S., Children and Television. Lessons from Sesame Street, First Vintage Books, Nueva York, 1975
LIEBERT, ROBERT M., The early window: effects of television on children and youth, 3º edición, Pergamon Press, Nueva York, 1988.
LÖVAAS, O. l., "Effect of exposure to symbolic aggression on aggressive behavior", Child Development, 32, 1961.
LURCAT, L., A cinc ans, seul avec Goldorak: le jeune enfant et la television, Siros, París, 1981.
MACKLIN, M. c., "Preescholers' learning of brand names from visual cues", Journal of Consumer Research, Vol 23, Diciembre 1996.
MC NEAL, J., A Bibliography of Research and Writings on Marketing and Advertising to Children, Lexington Books, Nueva York, 1991.
MC NEAL, J., Children as consumers, Lexington Books, 1987.
MC NEAL, J., Marketing de productos para niJ1os, Granica, Barcelona, 1993.
MILLER, W, c., BECK, T., "How do TV parents compare to real parents?", Journalism Quarterly, 53 (2), 1976.
MORH, P. J., Television, Children and Parents, Departament of Speech Communication, Wichita State University, 1978.
MOSCHIS, G. P., "The role of family communication in consumer socialization of children and adolescents", Journal of Consumer Research, Marzo 1985.
ODOM PECORA, N., The Bussiness of Children's Entertainment (The Guilford Communication Series), Guilford Press, 1997.
OSBORN, D. K., ENDSLEY, R. C., "Emotional reactions of young children to TV violence", Child Development, 42, 1971.
PALMER, E. L., DORR, A. (eds.), Children and the Faces o[ Television: Teaching, Violence, Selling, Academic Press, Nueva York, 1980.
PEARL, D., BOUTHILET, L., LAZAR, J., Television and behavior: ten years of scientific progress and implications for the eighties, US Government Printing Office, Washington OC, 1982.
ROBERTS, CHRISTENSON, P. C., GIBSON, W. A, MOOSER, L., GOLDBERG, M. E., "Developing discriminating consumers", Journal of Communication, 30, 1980.
RUBISNTEIN, EIi A. et al. (eds.), Television and Social Behavior, vol. 4, U.S. Government Printing Office, Washington D. C., 1972.
SALOMON, G., COHEN, A., "On the meaning and validity of television viewing", Human Communications Research, 4 (3), 1978.
SCHRAMM, W., LYLE, J., PARKER, E. B., Television in the lives of our children, Oxford University Press, Londres, 1961.
SCOTT, W., "Children's purchase request and parental responses", Journal of Advertising Research, Octubre 1987.
SHEIKH, AA, KANTI PRASAD, V., RAO T. R., "Children's TV Commercials: A Review of Research", Journal of Communication, 24 (4), 1974.
STREICHER, L. H., BONNEY, N. L., "Children talk about television", Journal of Communication, 24 (3), 1974.
SULTAN, J., SATRE, J. P., Les enfants et la publicite televisee, Ed. Delval, París, INRP, Cousset, 1988.
TUNSTALL, J. (ed.), Media sociology: a Reader, Londres, 1970.
WALTERS, R., WILLONS, D., "Imitative behavior of disturbed and not disturbed children following exposure to aggressive and nonaggressive models", Child Development, 39, 1968.
WAND, B., "Television viewing and family choice differences", Public Opinion Quarterly, 32, 1968.
WARD, S., ROBERTSON, T., BROWN, R. (eds.), Commercial television and european children, Gower Publishing Company Limited, Aldershot Hants (Inglaterra),1986
WARD, S., WACKMAN, D. B., WARTELLA, E., How children learn to buy; Sage Publications, Beverly Hills, 1977.
WEBSTER, J. G., COSCARELLI, W. c., "The relative appeal to children of adult vs. children's programming", Journal of Broadcasting, 23 (4), 1979.
WELLS, W. D., "Communicating with Children", journal of Advertising Research, 5, 1965.
WIMAN A. R., "Parental influence and children's responses to television advertising", journal of Advertising, 12 (1), 12-18, 1983
WITTY, P. A., "School children and television. Summary of the results of ten yearly studies of children's television viewing in the Chicago metropolitan area", Annual meeting of the American Association for the Advancement of Sciencie, Chicago, diciembre, 1959.
WITTY, P., GARDFIELD, S., BRINK, W., "Interests of high school students in motion pictures and radio", Journal of Educational Psychology, 32 (3), 1941.
YOUNG, B. M., Television advertising and children, Oxford University Press, 1990.
YOUNG, R., "Television in the lives of our parents", journal of Broadcasting, 14 (1), 1969/70.
ZUCKERMAN, D., ZIEGLER, M., STEVENSON, H., "Children's viewing of television and recognition memory of commercials", Child Development, 49, 1978.
Centre de Recherches et d'Information des Organisations de Consommateur (CRIOC), Les enfants et la publicite televisee, Bruselas, 1983.
President's Commitee on Consumer Interests, Sugested guidelines for Consumer Education, Grades K-I2, US Government Printing Office, Washington D. C., 1970.
Television Bureau of Advertising Inc., Trends in Television, marzo 1988, Nueva York.
Marketing to Children and Young Consumers: Tactics for Today and Strategies for Tomorrow, Nuremberg (Alemania), 6-8 de Junio de 1984.
Seminar on Children and Young People: Marketing and Social Research, ESOMAR, Baden-Near-Viena, 5 al 7 de noviembre de 1980.
Seminar on Children and Young People: Are They the Nueva Consumers? , ESOMAR, Milán, 11-13 de Marzo de 1992.
Metrics
|
|
Details
Article Details
RIGHTS TRANSFER
By submitting the article for evaluation and subsequent publication in Communication & Society, the AUTHOR exclusively assigns the rights of public communication, reproduction, distribution and sale for commercial exploitation to the University of Navarra through its Publications Service, for the maximum legal term in force -the entire life of the author and seventy years after his death or declaration of death-, in any country, and in any of the current and future edition modalities, both in print and electronic versions.
In the event that the article is not accepted for publication , this transfer of rights lapses with the communication of the refusal to the AUTHOR.
The AUTHOR affirms that the article is unpublished, that it has not been sent simultaneously to another publication medium and that the rights have not been transferred exclusively previously. He is responsible to the University of Navarra through its Publications Service for the authorship and originality of his work, as well as for all pecuniary charges that may arise for the University of Navarra through its Publications Service, in favor of third parties due to actions, claims or conflicts arising from the breach of obligations by the AUTHOR.
