Ubaldo Cuesta-Cambra e-mail(Login required) , José-Ignacio Niño-González e-mail(Login required) , Giorgio de-Marchis e-mail(Login required)

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Ubaldo Cuesta-Cambra e-mail(Login required)
José-Ignacio Niño-González e-mail(Login required)
Giorgio de-Marchis e-mail(Login required)

Abstract

55

This paper aims to describe how Spanish youth use multiscreen in a news search context, and what are the gratifications they obtain through this multichannel model. A survey was responded by a panel of 441 individuals representative of the national population in an 18-35 age range. Five gratifications were found: the desire to obtain “information in real time,” “social interaction,” “comprehension,” “leisure,” and “habit.” The desire to obtain “information in real time” predicts multiscreen use behavior when searching for news. Moreover, three factors are relevant when predicting the duration of multiscreen use: “information in real time,” “social interaction,” and “leisure.”

Keywords

Multiscreen, multitask, news, uses and gratifications

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