Alan Salvadó e-mail(Login required) , Mercè Oliva e-mail(Login required) , Brunella Tedesco-Barlocco e-mail(Login required)

Main Article Content

Authors

Alan Salvadó e-mail(Login required)
Mercè Oliva e-mail(Login required)
Brunella Tedesco-Barlocco e-mail(Login required)

Abstract

105

In the last few years, affect has entered the field of politics through both the media and political actors themselves. This article is based on the hypothesis that the images of affect that illustrate contemporary political narratives in the media reflect different visual motifs which are linked to an iconographic tradition that began in the art world. Through the iconographic analysis of images published in the three newspapers in Spain with the largest general readership (El País, El Mundo, and La Vanguardia) from 2011 to 2017, this article identifies three visual motifs of affect: the handshake, the hug, and the kiss. The study of these motifs highlights the survival of certain forms of emotion that are easily recognisable and engage with a longstanding iconographic tradition. At the same time, the article inquiries into the meanings derived from these iconographies and their implications on the representation of politics and of political leaders. The proliferation of motifs of affect in politics then connects with both the mediatisation of politics and an affective turn, which invites us to re-examine the role of emotion in the contemporary public sphere.

Keywords

Iconography, political communication, gesture, affective turn, emotion, public sphere, visual motif

References

Ahmed, S. (2004). The cultural politics of emotion. Edinburgh: Edinburgh University Press

Balló, J. & Bergala, A. (Eds.) (2016). Los motivos visuales del cine. Barcelona: Galaxia Gutenberg.

Balló, J., Salvadó, A. & Cairol, E. (2020). El motivo del bodegón policial. Boletín de arte-UMA, 41, 59-70. https://www.doi.org/10.24310/BoLArte.2020.v41i.8144

Blumler, J. & Kavanagh, D. (1999). The Third Age of Political Communication: Influences and Features. Political Communication, 16(3), 209-230. https://www.doi.org/10.1080/105846099198596

Bou, N. (2019). La puesta en discurso de la sexualidad en el cine clásico de Hollywood. L’Atalante. Revista de estudios cinematográficos, 28, 19-32.

Bredekamp, H. (2007). Las estrategias visuales de Thomas Hobbes. In P. Springborg (Ed.), The Cambridge companion to HOBBES’ LEVIATHAN (pp. 29-60). Cambridge: Cambridge University Press.

Brogan, S. (2015). The Royal Touch in Early Modern England. Suffolk: The Boydell Press.

Bulwer, J. (1974) Chirologia or the Natural Language of the Hand. Illinois: Southern Illinois University Press [Original work published in 1644].

Demertzis, N. (Ed.) (2013). Emotions in Politics. The Affect Dimension in Political Tension. London: Palgrave Macmillan.

Didi-Huberman, G. (2017). The Surviving Image. Phantoms of Time and Time of Phantoms. Aby Warburg’s History of Art. Pennsylvania: The Pennsylvania State University Press.

DiMuccio, S. H. & Knowles, E. D. (2020). The political significance of fragile masculinity. Current Opinion in Behavioral Sciences, 34, 25-28. https://www.doi.org/10.1016/j.cobeha.2019.11.010

EGM (2017). Resumen General de Resultados EGM (febrero a noviembre 2017). Retrieved from https://www.aimc.es/blog/entrega-resultados-egm-3a-ola-2017/

Ellis, J. (2009). The Performance on Television of Sincerely Felt Emotion. The ANNALS of the American Academy of Political and Social Science, 625(1), 103-115. https://www.doi.org/10.1177/0002716209339267

Falk, E. (2010). Women for President: Media Bias in Eight Campaigns. Illinois: University of Illinois Press.

Fay, M. (2016). Political Acts and Political Acting: Roman Gesture and Julius Caesar. Early Modern Literary Studies. Retrieved from https://extra.shu.ac.uk/emls/journal/index.php/emls/article/view/223

Fleckner, U, Warnke, M. & Ziegler, H. (2011). Handbuch der politischen Ikonographie. München: C. H. Beck.

Frijhoff, W. (1991). The kiss sacred and profane: reflections on a cross-cultural confrontation. In J. Bremmer & H. Roodenburg (Eds.), A Cultural History of Gesture. From Antiquity to the Present Day. Cambridge: Polity Press.

García Beaudoux, V. (2014). Influencia de la televisión en la creación de estereotipos de género y en la percepción social del liderazgo femenino. La importancia de la táctica de reencuadre para el cambio social. Ciencia Política, 9(18), 47-66. Retrieved from https://revistas.unal.edu.co/index.php/cienciapol/article/view/52305

García Beaudoux, V., D’Adamo, O. & Gavensky, M. (2017). Una tipología de los sesgos y estereotipos de género en la cobertura periodística de las mujeres candidatas. Revista Mexicana de Opinión Pública, 24, 113-129. https://www.doi.org/10.22201/fcpys.24484911e.2018.24.61614

Ginzburg, C. (2015). Paura, Reverenza, Terrore. Milano: Adelphi.

Greco, M. & Stenner, P. (Eds.) (2008). Emotions. A social science reader. New York: Routledge.

Greenwald Smith, R. (2011). Postmodernism and the Affective Turn. Twentieth Century Literature, 57(3/4), 23-446. Retrieved from https://www.jstor.org/stable/41698760

Hogget, P. & Thompson, S. (2012). Politics and the Emotions. The affective turn in contemporary political studies. New York/London: Continuum.

Lachover, E. (2014). The Portrayal of Women Politicians in Israeli Popular Women’s Magazines. In M. Raicheva-Stover & E. Ibroscheva (Eds.), Women in Politics and Media. Perspectives from Nations in Transition (pp. 16-30). New York/London: Bloomsbury Academic.

Lakoff, G. (2008). No pensis en un elefant! Llenguatge i debat polític. Barcelona: Viena Edicions.

Lünenborg, M. & Maier, T. (2017). The Turn to Affect and Emotion in Media Studies. Media and Communication, 6(3), 1-4. Retrieved from https://www.cogitatiopress.com/mediaandcommunication/article/view/1732

Lutz, C. A. (2008). Engendered Emotion. Gender, power and the rhetoric of emotional control in American discourse. In M. Greco & P. Stenner (Eds.), Emotions. A social science reader (pp. 63-71). New York: Routledge.

Martin, A. (2014). Mise en Scène and Film Style. From Classical Hollywood to New Media Art. London: Palgrave Macmillan UK.

Mazzoleni, G. & Schulz, W. (1999). “Mediatization” of Politics: A Challenge for Democracy? Political Communication, 16, 247-261. https://www.doi.org/10.1080/105846099198613

Morris, C. E. & Sloop, J. M. (2006). “What Lips These Lips Have Kissed”: Refiguring the Politics of Queer Public Kissing. Communication and Critical/Cultural Studies, 3(1), 1-26. https://www.doi.org/10.1080/14791420500505585

Morris, D. (2020). Posturas: El lenguaje corporal en el arte. Barcelona: Blume.

Müller, M. G. (2011). Iconography and Iconology as a Visual Method and Approach. In E. Margolis & L. Pauwels (Eds.), The SAGE Handbook of Visual Research Methods (pp. 283-297). London, California, New Delhi y Singapur: SAGE Publications.

Oliva, M., Pérez-Latorre, O. & Besalú, R. (2015). Celebrificación del candidato. Cultura de la fama, marketing electoral y construcción de la imagen pública del político. ARBOR Ciencia, Pensamiento y Cultura, 191-775, September-October. https://www.doi.org/10.3989/arbor.2015.775n5009

Panofsky, E. (1972). Estudios sobre iconología. Madrid: Alianza.

Porter, T. (2019, 1 December). How candidates kissing babies became a major part of US political campaigns. Business Insider. Retrieved from https://www.businessinsider.com/political-candidates-kissing-babies-a-brief-history-2019-11

Richards, B. (2007). Emotional Governance: Politics, Media and Terror. Hampshire/New York: Palgrave Macmillan.

Richards, B. (2008). The emotional deficit in political communication. In M. Greco & P. Stenner (Eds.), Emotions. A social science reader (pp. 361-367). New York: Routledge.

Roodenburg, H. (1991). The ‘hand of friendship’: shaking hands and other gestures in the Dutch republic. In J. Bremmer & H. Roodenburg (Eds.), A Cultural History of Gesture. From Antiquity to the Present Day (pp. 152-189). Cambridge: Polity Press.

Salvadó-Romero, A., Fernández-Moreno, A. A. & Tedesco-Barlocco, B. (2020). De Lincoln a Putin: el motivo visual del líder político caminando en los media españoles. In T. Baiget (Ed.), Comunicación y diversidad: selección de comunicaciones del VII Congreso Internacional de la Asociación Española de Investigación de la Comunicación (pp. 193-204). Granada: Ediciones profesionales de la información. https://www.doi.org/10.3145/AE-IC-epi.2020.e27

Sennett, R. (1978). El declive del hombre público. Barcelona: Península.

Smith, A. (2017). Gender, Heteronormativity, and the American Presidency. Oxon/New York: Routledge.

Streeck, J. (2008). Gesture in political communication: A case study of the democratic presidential candidates during the 2004 primary campaign. Research on Language and Social Interaction, 41(2), 154-186. https://www.doi/abs/10.1080/08351810802028662

Street, J. (2004). Celebrity Politicians: Popular Culture and Political Representation. The British Journal of Politics & International Relations, 6(4), 435-452. https://www.doi.org/10.1111/j.1467-856X.2004.00149.x

Van Zoonen, L. (2005). Entertaining the citizen: When Politics and Popular Culture Converge. Lanham: Rowman & Littlefield.

Van Zoonen, L. (2006). The Personal, the Political and the Popular. A Woman’s Guide to Celebrity Politics. European Journal of Cultural Studies, 9(3), 287-301.

Wahl-Jorgensen, K. (2019). Emotions, Media and Politics. Cambridge: Polity Press.

Warburg, A. (2010). Atlas Mnemosyne. Madrid: Akal.

Welton, D. (2000). Touching hands. Veritas - Revista de Filosofia da Pucrs, 45(1), 83-102. https://www.doi.org/10.15448/1984-6746.2000.1.35047

Winkler, M. (2009). The Roman Salute. Cinema, History, Ideology. Ohio: The Ohio State University Press.

Wood, M., Corbett, J. & Flinders, M. (2016). Just like us: Everyday celebrity politicians and the pursuit of popularity in an age of anti-politics. The British Journal of Politics & International Relations, 18(3), 581-598. https://www.doi.org/10.1177/1369148116632182

Metrics





Search GoogleScholar


Details

Article Details

Section
Special Issue: Visual motifs and representations of power in the public sphere