Mónica Herrero-Subías e-mail(Login required)

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Mónica Herrero-Subías e-mail(Login required)

Abstract

206
In From the video economics perspective, this article explores the main changes in the configuration of audiovisual products as public goods and generally free for users. For this purpose, the main consequences of the introduction of direct viewer payment for television will be explored, as well as the distribution of content on the Internet and through mobile devices. Thus, the main economic foundations of the distribution of audiovisual products will be established. Personalization in consumption (time and place) and the possibilities of showing one’s preferences, suggest audiovisual products more likely to satisfy individual needs, in a more efficient industry.

Keywords

Audiovisual product, Media market, Digital media

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