Víctor María Chang Mauh Tsun e-mail(Login required)

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Víctor María Chang Mauh Tsun e-mail(Login required)

Abstract

63
This study shows the theory of «Thematic progression», proposed by Frantisek Danes in 1970 and extended by Leonard Scinto (1977 and 1983) and by Herbert Jelitte (1986), and their diverse types in relation to the application of rhetoric devices with examples of Spanish advertisement.

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