Qué podemos aprender los medios, agencias y anunciantes españoles, de la experiencia francesa

Carlos Soria

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Published: 1994-01-01
DOI: https://doi.org/10.15581/003.7.35578
Keywords:
Agencias, Anunciantes, Experiencia

How to Cite

Qué podemos aprender los medios, agencias y anunciantes españoles, de la experiencia francesa. (1994). Communication & Society, 7(1), 75-82. https://doi.org/10.15581/003.7.35578
179

Abstract

This article contains a deep and incisive reflection on the situation of the media in France, its weak points and the new scenario appearing after the recent legislation of the Sapin Law, which the author considers the sole option available in view of the evils of the sector in that country, although he doubts that this Law will have solved those evils, which have a more profound ethical and human root which is applicable to other sectors.
Keywords:
Agencias, Anunciantes, Experiencia

Authors

Carlos Soria


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Issue

Vol. 7 No. 1 (1994)

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Articles

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