Los efectos de las campañas electorales

María José Canel

Article Sidebar

PDF (Spanish) (4021)
See on DADUN
Published: 1998-01-01
DOI: https://doi.org/10.15581/003.11.36422
Keywords:
Efectos, Campañas, Electoral

How to Cite

Los efectos de las campañas electorales. (1998). Communication & Society, 11(1), 47-67. https://doi.org/10.15581/003.11.36422
2574

Abstract

This article carries out a weighed des cription of the methods and approaches of research on the effects of election campaigns, as well as their accommodation to the proposal of the "cultural perspective". After analyzing the elements which mitigate those effects and following the traditional schema that distinguishes cognitions, attitudes and behaviors, the author analyzes the effects of the images of the candidates, electoral debates and political spots on television. The revision of some theories that inspire research on effects -such as the "theory of selective perception", the "theory of priming", and the "theory on agenda setting"- concludes by stating the need for revising the traditional schema for measuring these effects.
Keywords:
Efectos, Campañas, Electoral

Authors

María José Canel


Metrics

Search GoogleScholar




Downloads

Download data is not yet available.

Issue

Vol. 11 No. 1 (1998)

Section

Articles

RIGHTS TRANSFER

By submitting the article for evaluation and subsequent publication in Communicaton & Society, the AUTHOR grants exclusive economic and/or exploitation rights: reproduction, distribution, public communication, transformation/translation/creation of derivative works, and commercialisation to the University of Navarra through its Publications Service, for the maximum legal period in force -the author's lifetime and seventy years after his or her death or declaration of death-, in any country, and in any of the current and future publishing modalities, both in print and electronic versions.

In the event that the article is not accepted for publication, this transfer of rights lapses with the communication of the refusal to the AUTHOR.

The AUTHOR affirms that the article is unpublished, that it has not been sent simultaneously to another publication medium and that the rights have not been transferred exclusively previously. He is responsible to the University of Navarra through its Publications Service for the authorship and originality of his work, as well as for all pecuniary charges that may arise for the University of Navarra through its Publications Service, in favor of third parties due to actions, claims or conflicts arising from the breach of obligations by the AUTHOR.