Consumption of Fashion Magazines and the effects on the self-perception of a woman’s body: a cross-cultural study comparing Spain and Mexico using Third Person Theory

Paloma Díaz-Soloaga
Carlos Múñiz
Dolores Cáceres-Zapatero

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Published: 2009-06-01
DOI: https://doi.org/10.15581/003.22.36261
Keywords:
Fashion Magazines, Woman, Advertising Effects, Self-perception of the body

How to Cite

Consumption of Fashion Magazines and the effects on the self-perception of a woman’s body: a cross-cultural study comparing Spain and Mexico using Third Person Theory. (2009). Communication & Society, 22(2), 221-242. https://doi.org/10.15581/003.22.36261
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Abstract

This study researches the effects of fashion advertising on the attitudes and opinions of women, as well as possible consequences of the exposition of stereotypes displayed in fashion brand advertising. The study was carried out through a sample of 884 women –students, professors and administrative workers- in Complutense University of Madrid, Spain, and Tecnologico of Monterrey, Campus of Monterrey, Mexico. A quantitative analysis of the data obtained through a web-based questionnaire was conducted that provided data for comparative results of the effects of advertising consumption on women and its cultural impact.
Keywords:
Fashion Magazines, Woman, Advertising Effects, Self-perception of the body

Authors

Paloma Díaz-Soloaga
Universidad Complutense de Madrid.
Carlos Múñiz
Tecnológico de Monterrey.
Dolores Cáceres-Zapatero
Universidad Complutense de Madrid.

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Vol. 22 No. 2 (2009)

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