Incidencia económica de la publicidad: valoración comparativa en diarios, revistas, radio y televisión
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The study of advertising investments in the Spanish Press —with the comparative analysis of advertising rates and the diffusion of publication— as well as the relation between advertising and audiences of the different media (press, radio and television) in Spain, allows the
formulation of conclusions and the pointing out of tendencies towards the future with regard to investment in advertising in this country.
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