Tendencias publicitarias en la televisión

Francisco Iglesias-González

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Published: 1991-01-01
DOI: https://doi.org/10.15581/003.4.35533
Keywords:
Tendencias, Publicitarias, Televisión

How to Cite

Tendencias publicitarias en la televisión. (1991). Communication & Society, 4(1-2), 99-114. https://doi.org/10.15581/003.4.35533
131

Abstract

Para analizar la incidencia económica de la publicidad en televisión conviene recordar someramente, en primer término, algunas peculiaridades del fenómeno publicitario actual y de la economía de las televisiones. Una de las primeras cosas que salta a la vista es que la televisión se dirige a la vez a dos mercados inseparablemente unidos y que por tanto hay que estudiar conjuntamente: el mercado de las audiencias y el mercado de la publicidad.
Keywords:
Tendencias, Publicitarias, Televisión

Authors

Francisco Iglesias-González


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Vol. 4 No. 1-2 (1991)

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Articles

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