¿Marketing el problema?, marketing la solución

Francisco Iglesias-González

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Published: 1994-06-01
DOI: https://doi.org/10.15581/003.7.35598
Keywords:
Marketing, Problema, Solución

How to Cite

¿Marketing el problema?, marketing la solución. (1994). Communication & Society, 7(2), 99-107. https://doi.org/10.15581/003.7.35598
287

Abstract

Desde posturas por lo general escasamente informadas se pretende a veces hacer creer que los desajustes en la oferta de contenidos de los medios de comunicación social se deben a una excesiva apelación a las técnicas del marketing, especialmente en el caso de la televisión. Según esa intuición, sería el marketing el responsable del sensacionalismo, del exceso de violencia, o de las diversas formas de vulgaridad que afloran en la programación de las televisiones. ¿Qué hay de cierto en este planteamiento?, ¿es el marketing el culpable de todo esto?
Keywords:
Marketing, Problema, Solución

Authors

Francisco Iglesias-González
Universidad Complutense de Madrid.


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Issue

Vol. 7 No. 2 (1994)

Section

Articles

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