El ”umbral de rentabilidad” en la empresa de prensa

Ignacio Población
Francisco Iglesias-González

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Published: 1994-01-01
DOI: https://doi.org/10.15581/003.7.35582
Keywords:
Umbral, Rentabilidad, Empresa

How to Cite

El ”umbral de rentabilidad” en la empresa de prensa. (1994). Communication & Society, 7(1), 165-183. https://doi.org/10.15581/003.7.35582
196

Abstract

Aunque la realidad empresarial puede y debe ser estudiada desde diversas perspectivas, existe un aspecto particularmente interesante: el hecho mismo que motiva su aparición, el cual, además, tiene mucho que ver con su permanencia como institución social. Ese hecho fundamental es el siguiente. Si las empresas nacen y después se mantienen en un mercado de libre y fuerte competencia es porque sus propietarios pretenden lograr con ellas un beneficio. Es, pues, el afán de lucro lo que en definitiva mueve a los ahorradores a afrontar el riesgo de invertirlo en una explotación productiva, con preferencia a otras alternativas.
Keywords:
Umbral, Rentabilidad, Empresa

Authors

Ignacio Población
Francisco Iglesias-González


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Issue

Vol. 7 No. 1 (1994)

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Articles

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